Tag: marketing

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Blue Jays pitcher Marcus Stroman talks branding with Ryerson marketing class

November 23, 2016

Toronto Blue Jays starting pitcher Marcus Stroman visited a Ryerson marketing class to discuss branding and brand management on Tuesday night

Meat the man behind Lou Dawg’s

January 16, 2012

Erica Scime sits down for a chat with Daryl D'Souza, the co-founder of Lou Dawgs and marketing instructor at the G. Raymond Chang School.

Business & Technology

Don’t be a twit, learn to tweet

About five minutes ago, I received an email notifying me that my friend is now following me on Twitter. And like the machine that I am, my opportunity alarm started ringing.

Business & Technology

NO RISK, NO REWARD (MILES)

November 11, 2009

Arts and Life Editor Amanda Cupido finds out how a Ryerson alumnus made it big with Air Miles

Firms scurry for ride on e-com wave

September 27, 2000

Youths spending almost as much time surfing the net as watching TV

Beer battle brews

September 27, 2000

Labatt, Molson slug it out for the guts of young drinkers

Rev all the rage with club crowd

September 27, 2000

Make of vodka-based drink loaded with caffeine has created a buzz without the help of mainstream advertising

The making of style

September 27, 2000

Marketers are constantly trying to figure out what’s cool. Jessie Stones explores Levi’s efforts to recapture the youth market

Student chosen to attend forum in Germany

Marella Bahadur's essay is one of three selected from Canada in writing contest

Ad campaign attracts more CE students

January 20, 1999

Aggressive marketing increases enrolment over last year.

I am a freeloader

November 11, 1998

Pile on as Paul Zanettos joins the public relations party machine at the Molson Canadian Rocks Embassy in London, England.

Freaks of Beauty

October 21, 1998

Full moist lips, big, right, bright eyes, pearly white teeth and flawless skin. She’s gazing at you. You begin to feel warm and look away. Emotions of awe begin to surface. Her luscious figure stretches over two glossy pages, as she tells you with her smoky eyes: “Oh, yes, you can look as marvelous as me, and everyone will adore you. All you need is this product.”