Eyeflashes: November 12, 2024
November 12, 2024
Check out this week's quick news hits
Tag: branding
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6 Tips to Create a Killer Online Portfolio
January 19, 2021
An online portfolio is the best way to showcase your work
The cost to rename Ryerson
September 19, 2017
Ida Berger, a professor of marketing in the Ted Rogers School of Management, said she believes a change like this would cost “millions of dollars,” considering that a simple font change for Ryerson cost $200,000
Ryerson University™
October 29, 2013
The past 20 years has seen Ryerson evolve from the little polytechnic that could to a veritable force in the education sector. Jake Scott explores the impact of its marketing machine on the school, its students and the brand
A BRAND NEW YOU
November 18, 2009
BY EVAN WYNN KOSINER Young start-ups never spend enough time (or money) on their brand. For me, 12 pt. Times New Roman for your logo doesn’t cut it. Branding is an essential element that takes time and energy to maintain. With that said, it is one of the greatest experiences of operating a business. You’re […]
The canvas of opportunities
September 27, 2000
Universities were once a haven from advertising. Now officials say there’s no turning back.
The making of style
September 27, 2000
Marketers are constantly trying to figure out what’s cool. Jessie Stones explores Levi’s efforts to recapture the youth market
I am a freeloader
November 11, 1998
Pile on as Paul Zanettos joins the public relations party machine at the Molson Canadian Rocks Embassy in London, England.
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